SBS has been broken down into a cheap, tawdry, run-of-the-mill commercial TV station and has lost one of the finest newscasters Australia has known in Mary Kostakidis, all out of greed and the fact that the HoWARd government made the commercialisation of SBS possible.
SBS managing director Shaun Brown not only thinks this is just peachy-keen, but also wants to spread the rot to the ABC:
The ABC should be forced to run advertisements, the head of SBS says.
The Special Broadcasting Services’ managing director Shaun Brown has also mounted a spirited defence of his channel, biting back at allegations he had “dumbed down” the home of foreign films and documentaries.
“I don’t believe that public broadcasting ideology has to be non-commercial,” Mr Brown told The Bulletin magazine.
“It’s a distinctly Australian view, that.
“If you travelled the world and asked about other public broadcasters, with the exception of the BBC (British Broadcasting Corporation), you would not find adherence to the concept that unless you are commercial-free, you’re somehow corrupted.”
2 words, Mr Brown: You’re wrong.
I have travelled the world, even worked as on-air talent and as a broadcast engineer, in both public and commercial broadcasting in the USA.
Everywhere I find advertising supported broadcasting, particularly in news broadcasting, I find intrinsic bias (ever see McNeil on PBS bag out Archer Daniels Midland? Hen’s teeth, baby…) and marketing ‘maximisations’ (i.e. dumbing down) designed to attract advertisers and thus enrichen the shareholders, not improve the quality of the service.
Not only should ABC never consider accepting advertising, wresting SBS from the commercial basis it was shoved on under HoWARd should be one of Rudd’s first ’100 days’ action items. GetUp, if you ever wanted a campaign suggestion, there’s one for ya.
Shaun Brown ought to be updating his CV.
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